Author

I. M. Sukresna

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Review Open access Jul 2026

The Capabilities of Digital Marketing in Supporting Corporate Sustainability: A Systematic Literature Review

The increasing adoption of digital technologies and sustainability-oriented business strategies has encouraged organizations to integrate digital marketing capabilities into their long-term value creation processes. This study analyzes the contribution of digital marketing capability to corporate sustainability and fin...

Paramitha Hikmah Rimaningtyas, Izzan Arimi, I. M. Sukresna et al. · Jurnal Ilmiah Manajemen Kesa... · 0 citations

Review Open access Jul 2026

ARTIFICIAL INTELLIGENCE IN MARKETING MANAGEMENT: TRENDS AND FUTURE RESEARCH DIRECTIONS

A conceptual model is proposed that describes the role of AI as a key enabler in strategic marketing decision-making and offers a relevant future research agenda for academics and practitioners in the era of artificial intelligence-based digital marketing.

Irawan Yuswono, I. M. Sukresna, I. M. Dirgantara · Veredas do Direito · 0 citations