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I. P. A. Putra

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Open access 2026

Social media network adoption and SME performance: Evidence from bamboo woven craft enterprises in Bali

This study investigates how social media adoption, conceptualized as a form of digital network capability, affects the business performance of bamboo woven craft SMEs in Bali Province, Indonesia, while examining the mediating role of product innovation and the moderating role of government support. Employing a quantita...

I. P. A. Putra, N. W. S. Suprapti, P. Y. Setiawan et al. · 0 citations

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