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I. Pratama

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Open access Oct 2026

The Influence of Product Quality, Price, and Environmental Awareness On Consumer Loyalty Through Consumer Satisfaction In Palm Oil Smees In Medan Sinembah Village

This study aims to analyze the influence of product quality, price, and environmental awareness on consumer loyalty through consumer satisfaction at broom fiber (Sapu Ijuk) MSMEs in Medan Sinembah Village. This research employed a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM)....

A. Putri, A. Lubis, I. Pratama · 0 citations

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