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Ibrahim Alkara

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Review Open access Aug 2026

A REVIEW OF AI-ENABLED SUSTAINABLE MARKETING STRATEGIES: OPPORTUNITIES, RISKS, AND FUTURE DIRECTIONS

Nowadays, increasing environmental awareness and consumer consciousness have also increased the importance given to green marketing. Thus sustainable brand processes, guided by global dynamics such as Sustainable Development Goals have become pivotal strategy for green marketing. Simultaneously, digital transformation...

Diwakar Singh, Ibrahim Alkara · 0 citations

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