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Ifeanyi Emmanuel Chukwu

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#software testing Open access Sep 2026

Geographic Segmentation and Marketing Performance of Roofing and Ceiling Manufacturing Firms in Bayeslsa State, Nigeria

This study focused on the relationship between geographic segmentation and marketing performance of roofing and ceiling manufacturing firms in Bayelsa State, Nigeria. This study employed cross-sectional design. The population were three hundred, and forty-six (346) participants, comprising owners, managers, supervis...

Ifeanyi Emmanuel Chukwu · 0 citations

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