Author

Ihtisham Ullah

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Open access Aug 2026

Crafting experiences or critiques? the role of social servicescape in driving negative e-WOM and continuous purchase intentions through perceived value

Understanding how social characteristics shape service experiences in a globalized marketplace is essential for improving customer experience and value perceptions. Therefore, this study examines how key social servicescape facets operate under a service failure attribute (language barriers) to influence customers’ per...

Abdul Rauf, Lilian Anthonysamy, Hamid Mahmood et al. · SN Business & Economics · 0 citations

Review Oct 2026

Halal-friendly tourism attributes and Muslim tourists’ memorable experiences: insights from non-OIC countries

This study aims to examine how halal-friendly attributes (HFAs) in five non-Organisation of Islamic Cooperation (OIC) destinations, namely Singapore, Thailand, India, Australia and Sri Lanka, shape Muslim tourists’ memorable tourism experiences (MTEs) and behavioural intentions. It focuses on whether halal-friendly...

Ihtisham Ullah, Mamoona Hamid, Samer Yaghmour et al. · Journal of Islamic Accountin... · 0 citations