Pengaruh Pengalaman Pengguna, Keamanan, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Pada E-Wallet Dana di Kabupaten Bireuen
This quantitative study, employing an explanatory-causal design, was conducted to analyze the influence of User Experience (X1), Security (X2), and Customer Satisfaction (X3) on Customer Loyalty (Y) among users of the DANA e-wallet application in Bireuen Regency. A non-probability sampling technique specifically purpos...