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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Imfrianti Augtiah

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Review Open access Sep 2026

The Effect of Electronic Word of Mouth (E-WOM) and Rating on Purchase Decisions with Consumer Trust as a Mediating Variable

This study aims to examine the effects of Electronic Word of Mouth (E-WOM) and product ratings on purchase decisions, with consumer trust as a mediating variable among Generation Z Shopee users in the Greater Solo area. A quantitative approach with an explanatory research design was employed. Data were collected from 2...

Maya Mega Restri Fauziah, Imfrianti Augtiah · 0 citations

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