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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Indra Perdana

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Review Open access Sep 2026

Design and Implementation of a Web-Based E-CRM System for Customer Management in Muslim Fashion MSMEs

Micro, small and medium enterprises (MSMEs) in the Muslim fashion sector compete through digital channels, yet many still record customer data manually and promote products generically. Toko Alya, a Muslim fashion retailer in Kisaran, North Sumatra, keeps paper-based transaction records, handles customer interaction ac...

Indra Perdana, Jeperson Hutahaean, Parini · 0 citations

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