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Author

Irina Saur-Amaral

2 papers indexed here

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Review Open access Aug 2026

Antecedents and consequences of green brand equity in higher education

This paper explores the antecedents and behavioural consequences of Green Brand Equity (GBE) in higher education, using the University of Aveiro as a case study. While GBE has been extensively studied in commercial contexts, its application to academic institutions remains limited. Based on a survey of 351 valid respon...

Irina Saur-Amaral, Pedro Magalhães · 0 citations
Review Open access Aug 2026

Competitive Pressures and Innovation Pathways of Established Car Manufacturers: A Systematic Literature Review

The automotive industry is undergoing a profound transformation characterized by connected, automated, electric and shared mobility (CASE).  While several studies have examined the challenges that these developments pose for established automotive manufacturers (ECMs), there is no synthesis of the literature on the cha...

Ramin Amiri, Irina Saur-Amaral, M. Coelho · 0 citations

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