Halal Tourism as a Medium for Social Learning: The Role of Halal Certification and Muslim-Friendly Attributes in Strengthening Destination Image, Cultural Literacy, and Tourists' Visit Intention
Purpose of the study: This study aims to explore how halal certification and Muslim-friendly attributes shape destination image and influence tourists' visit intention in Surakarta, while examining how halal tourism contributes to social learning, cultural education, and the strengthening of local identity through tour...