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Author

Issarapong Poltanee

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2 papers indexed here

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Review Open access Sep 2026

Decoding hotel brand loyalty in the digital era: A multidimensional analysis of online feedback, service quality, and customer engagement in western Thailand

The study aims to elucidate the impact of online guest feedback on hotel selection in Western Thailand. Its objective is to increase understanding of how internet users’ reviews influence satisfaction, engagement, and loyalty in the luxury hotel sector. Based on a comprehensive literature review, the research exami...

Issarapong Poltanee · 0 citations
Review Open access Sep 2026

Hotel Brand Loyalty in Western Thailand: A Dual-Analytical Approach Using Structural Equation Modeling and Necessary Condition Analysis

This study investigates the relationships among overall service quality, customer satisfaction, customer engagement behaviors, and hotel brand loyalty within the sustainable tourism context of Western Thailand's accommodation sector. It further explores the roles of online reviews, hotel management responses, and artif...

Chananyoo Tintabura, Issarapong Poltanee · 0 citations

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