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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Iva Bimpli

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Open access 2026

Unifying Micro-Foundations, Firm Orientations, and Macro-Environments: A Multi-Level Conceptual Framework for Sustainable E-Commerce Adoption and Performance

The rapid development and structural maturation of the global digital economy have revealed a crucial limitation of the existing research, namely the gap between localized, micro-level behavioral models and macro-environmental realities. Digital venture success is a multi-layered and emergent process, rather than the t...

Navya Rajan, Iva Bimpli · 0 citations

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