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Jurnal Ilmiah AccUsi
Jurnal Ilmiah Accusi, Ivan Richardho, Fakultas Manajemen et al.
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Open access
Nov 2026
Integrating the Technology Acceptance Model and the Theory of Planned Behavior to Explain Electric Vehicle Purchase Intention Through Willingness to Pay
This study examines the determinants of electric vehicle (EV) purchase intention in Indonesia by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) through attitude and willingness to pay (WTP) as sequential mediating mechanisms. Addressing inconsistent empirical findings in prio...
Ivan Richardho, Kurniawati Kurniawati, S. Riorini
· Jurnal Ilmiah AccUsi · 0 citations