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Ivan Ugochukwu Enebeli

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Open access 2026

Culture and Its Impact on Business Strategy:- A Case Study of Unilever

This paper explores the impact of culture on business strategy through a case study of Unilever’s cross-border and global operations. The research study examines how cultural, religious, and institutional belief systems influence strategic choices in multinational corporations. The research identifies three critical ar...

Ivan Ugochukwu Enebeli · 0 citations

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