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Ivandhana Dhana

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Open access Oct 2026

Strategic Application of the Trust Equation Model to Enhance Sales Team Effectiveness in the Indonesian Financing Sector

Background: The financing industry in Indonesia is currently grappling with a significant trust deficit, largely driven by the proliferation of illegal online lending practices that have damaged public perception of legitimate financing institutions.Purpose: This study aims to evaluate how the Trust Equation Model (TEM...

Ivandhana Dhana, Popong Nurhayati, Y. Triyonggo · 0 citations

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