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J. Demehin

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Review Open access Aug 2026

Cognitive Heuristics and Risk Perception as Determinants of Investment Strategies Among Selected Bank Customers in Nigeria: Evidence from Ondo State

The proposition by traditional finance theory maintains that investors make rational decisions based on the single motive of maximizing shareholders’ wealth through the relationship between risk and return. However, growing empirical evidence indicates that psychological biases and cognitive processes influence investm...

P. Ushie, W. Agbaje, J. Demehin et al. · 0 citations

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