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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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J. M. Edike

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Review Open access Aug 2026

Artificial Intelligence Personalization and Customer Engagement: A Systematic Review

A systematic review of literatures from year 2022 to 2026, synthesizing evidence from 84 peer reviewed studies on AI personalization and customer engagement in the e-commerce environment found out the dominant research themes, patterns, methodological approaches, and key determinants influencing engagement outcomes.

J. M. Edike · 0 citations

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