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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

J. O. Adewuyi

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2 papers indexed here

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Review Open access Sep 2026

INSTAGRAM MARKETING AND BRAND IMAGE: EVIDENCE FROM PHARMACEUTICAL INDUSTRIES IN NORTH-CENTRAL NIGERIA

The increasing use of social media has created new opportunities for pharmaceutical organizations to communicate with stakeholders and shape favourable brand perceptions. This study examined the predict of Instagram marketing on the brand image of pharmaceutical industries in North-Central Nigeria, with particular focu...

Oluwaseun Oladeji, F. A. Babatola, K. A. Oyelade et al. · 0 citations
Review Open access Sep 2026

SOCIAL MEDIA MONITORING AND WORKPLACE TRUST: A PARADOX?

The rise of digital technologies has expanded organizational surveillance beyond traditional performance evaluation to include monitoring of employees’ social media activities. Employers often justify these practices as mechanisms for protecting organizational reputation, ensuring compliance, and mitigating risk. Howev...

Oluwaseun Oladeji, M. Abimbola, H. Fynn et al. · 0 citations

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