Skip to content

Author

Jagriti Ojha

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

Bibliometric Analysis of CRM Practices and Their Descendants: Impact on Business Outcomes and Strategic Development

The current research The current research performs a bibliometric analysis of Customer Relationship Management (CRM) practices and their offspring, looking at their contributions to business performance and strategic formation. Based on data obtained from the Scopus database, it provides an extensive view of the schola...

Jagriti Ojha, M. Arrawatia · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.