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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Janne Kettunen

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Open access Aug 2026

Experience and Pivoting in Entrepreneurial Product Development

Problem definition: Pivoting is a significant shift from the current product under development to an alternative opportunity. Pivoting is strongly advocated in the popular press and commonly used in entrepreneurial product development. However, a high fraction of startups that pivot still fail subsequently, since many...

Janne Kettunen, Karthik Ramachandran · 0 citations

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