Review
Open access
Aug 2026
Beyond Green Persuasion: How AI Green Nudges Foster Circular Consumption through Consumer Moral Elevation Under the Boundary Condition of Psychological Reactance
Artificial intelligence (AI) is increasingly being used to influence consumers toward sustainable choices, yet limited research explains the psychological mechanisms through which AI-enabled green nudges encourage circular consumption behaviour. Drawing on nudge theory, moral emotion perspectives, and psychological rea...
Neelam Akbar, Gul Ghutai, Jawad Karamat
· Journal of Business Insight... · 1 citation