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Jeremy Alexander

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Review Open access Sep 2026

Extending the Theory of Planned Behavior in Consumer Boycott Intentions During Geopolitical Conflict

This study examines consumers’ intentions to boycott brands associated with the Israel–Palestine conflict by extending the Theory of Planned Behavior (TPB) to include anticipated emotions, consumer animosity, perceived efficacy, and social media influence. Data were collected from 179 Indonesian consumers through a cro...

Jeremy Alexander · 0 citations

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