Jia-Lun Wang

Communicating sustainability on fast fashion hangtags: Perceptual experiences of Gen Z females in Jiangsu, China

China’s fast fashion industry is one of the world’s most dynamic and expansive markets. As a key consumer group, Chinese Generation Z (Gen Z) females focus not only on chasing trends and looking for affordable products, but also on the environmental impacts during the fashion consumption process. Nevertheless, their un...