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Jia-Rong He

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Open access Aug 2026

Formation, Regulation, and Repair: A Dynamic Consumer Trust Mechanism in Live-Streaming E-Commerce

Findings indicate that consumer trust is synergistically shaped by multiple factors and evolves through micro-processes of trust building, modulation, and repair in e-commerce live streaming contexts.

Jia-Rong He · Transactions on Social Scien... · 0 citations