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Author

Jiang-Tao Li

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Preprint Aug 2026

Associative Networks in Decision Making

We present a model of associative networks that captures how decision makers expand their consideration set through mental associations between alternatives. Our model provides a tractable approach to study how associations shape choice when some alternatives are available and others are merely observable but unavailab...

Jiang-Tao Li, Rui Tang, Mu Zhang · 2 citations

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