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Jihad Iguider

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Open access Sep 2026

Code-Switching to English in Moroccan Television Advertisements: A Qualitative Analysis of Linguistic Strategies in Commercial Discourse

This study examines the growing use of English in Moroccan television advertisements, a topic that has received very little attention in the existing research. Morocco is a multilingual country where Arabic, French, Amazigh, and increasingly English coexist in everyday life. Most studies on code-switching in Morocco ha...

Najib Slimani, Jihad Iguider · 0 citations

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