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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Jing Pu

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Open access Sep 2026

Human–AI co-creation in generative AI video: content characteristics, flow experience, and continued creation intention—a hybrid SEM–ANN study

Introduction Grounded in the stimulus–organism–response (S-O-R) theory and flow theory, this study investigates the pathways through which five dimensions of artificial intelligence (AI) video content characteristics—generation quality, emotional resonance, visual novelty, interaction, and narrative coherence—influence...

Min Hou, Jia-Yi Zhang, Meng-Yi Liu et al. · 0 citations

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