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Preprint Sep 2026

Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations

Large language models (LLMs) are increasingly used for product recommendation, but evaluating their recommendations presents challenges that differ from conventional information retrieval and recommender systems. LLMs can generate recommendations without an explicit candidate set, and repeated responses to the same que...

E. Malthouse, Kun-Yu Lee, Jing Yang et al. · 0 citations

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