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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Jisana Tk

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2026

Bridging the Attitude–Behaviour Gap: An AI-Driven Personalization Framework for Climate-Conscious Marketing in Developing Economies

While consumer protection of the environment has become a concern in recent years in all parts of the world, an attitude-behavior gap remains that hinders turning pro-environmental attitudes into sustainable purchases. While AI, specifically personalized AI, is slowly becoming a digital marketer's go-to, the ability of...

Sajiramol Av, Jisana Tk, Noorjahan Ka et al. · 0 citations

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