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Open access
Aug 2026
Trustworthy A/B Patterns and the Winner's Curse: Lessons from Eight Large-Scale Replications
Trustworthy A/B Patterns is a community replication effort to evaluate selected patterns at high statistical power, finding that even at this scale, there was not enough power for key business metrics, such as revenue per user and purchase conversion rate, within practical time horizons.
Ron Kohavi, Jakub Linowski, Lukas Vermeer et al.
· Proceedings of the 32nd ACM... · 0 citations