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Author

John Mark S. Distor

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Review Open access Sep 2026

The Interplay of Green Logistics, E-Commerce, and Smart Technologies on Firm Competitiveness: A Multi-Mediation Analysis of Operational Efficiency, and Customer Retention

This study examined how green logistics adoption, e-commerce capability, and smart logistics technologies relate to firm competitiveness through the mediating roles of operational efficiency and customer retention among logistics and e-commerce firms in the Philippines. It was anchored on the Resource-Based View, Dynam...

Rommel M. Luna, John Mark S. Distor · 0 citations

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