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Joko

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Open access Aug 2026

From Experience to Advocacy: A Destination Marketing Strategy for Building Coastal Tourism Loyalty Through Experiential Value and Affective Involvement

This study examines how experiential value iconization and affective involvement shape destination loyalty in coastal tourism contexts. Using structural equation modeling with data from 480 domestic tourists visiting Pangandaran, Karanghawu, and Ujung Genteng in West Java, Indonesia, the research develops and validates...

Joko, Derry Nugraha · 0 citations

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