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Jon H. Hanf

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Open access Sep 2026

Blockchain Solutions for Authenticity and Combatting Counterfeiting in the Spirits Industry - Exploring the Roles of Information Asymmetry and Transaction Cost Theory

This article explores the role of blockchain technology (BCT) in combating authenticity issues and counterfeiting within the global spirits industry. Anchored in Information Asymmetry Theory and Transaction Cost Theory, the study addresses how blockchain can mitigate prevalent problems related to product authenticity,...

Jochen Heussner, Jon H. Hanf · 0 citations

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