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Jonathan Timmis

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Case report Open access Aug 2026

Strategic Asset Importance and the Adoption of Data-Driven Management Practices

This work exploits an abrupt, externally driven surge in online consumer activity as a natural experiment to identify the causal effect of a sudden rise in a digital asset’s strategic importance on adoption of this practice, and finds evidence that A/B testing adoption is associated with increases in revenue and labor...

Timothy DeStefano, Richard Kneller, Jonathan Timmis · 0 citations

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