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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Jongmoo Kim

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Review Open access Sep 2026

Understanding Continuance Intention in Generative AI Image Platform: The Sequential Mediating Roles of AI Self-Efficacy and Consumer Satisfaction—Evidence from Midjourney

This study examines the determinants of continuance intention among Midjourney users within the information systems continuance research tradition, viewed through a human–AI interaction lens. Drawing on Expectation-Confirmation Theory and Self-Efficacy Theory, we develop a sequential dual mediation model in which AI se...

Li-Bo Li, Jongmoo Kim · 0 citations

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