Review
Open access
Sep 2026
When Content Matters Most: Digital Influencers and Tourist Destination Choices
Digital influencers have become increasingly relevant in tourism communication, particularly in the dissemination of destination-related information and experiences through social media. This study examines the association between selected digital influencer attributes and respondents’ perceived influence of travel inf...
Margarida Fernandes Meira, L. Santos, B. Sousa et al.
· Tourism and Hospitality · 0 citations