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Author

Joshua Louise Andrei Ablaza

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Review Open access Sep 2026

The Impact of TikTok Shop Marketing Strategies on Customer’s Trust: An Analysis of Consumers in Gordon College

This study examined the impact of TikTok Shop marketing strategies on customer trust among 100 purposively selected students from the College of Business and Accountancy at Gordon College, Olongapo City, Philippines. Using a quantitative descriptive-correlational design, data were collected via a validated survey quest...

Joshua Louise Andrei Ablaza, Maria Amberdawn Agsalud, J. Dalida et al. · 0 citations

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