This study examined the impact of TikTok Shop marketing strategies on customer trust among 100 purposively selected students from the College of Business and Accountancy at Gordon College, Olongapo City, Philippines. Using a quantitative descriptive-correlational design, data were collected via a validated survey quest...
Joshua Louise Andrei Ablaza, Maria Amberdawn Agsalud, J. Dalida et al.· Formosa Journal of Multidisc...· 0 citations
The rapid growth of social commerce and influencer-driven promotions has transformed how consumers discover and evaluate products. While affiliate marketing is widely used, limited research has examined how specific affiliate marketing practices influence consumer trust among college students in the Philippine context....
Ayesha Anne R. Abella, Lian Ashley Alabarca, Shawn Arichea et al.· Asian Journal of Applied Bus...· 0 citations
This correlational quantitative study examined the impact of customer engagement using Facebook Messenger chatbots on the marketing performance of café businesses in the Subic Bay Freeport Zone. Specifically, it assessed customer engagement in terms of perceived responsiveness, customer trust, and willingness to intera...
Keane Rafael Abdon, Alliyah Kaye Abiva, Ruscel Carl Arbilo et al.· Jurnal Ekonomi dan Bisnis Di...· 0 citations
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