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Author

Joy Onma Enyejo

2 papers indexed here

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Review Open access 2025

Personalization Versus Privacy in Digital Marketing Examining the Interactive Effects of Data Transparency Perceived Intrusiveness and Consumer Trust on Purchase Decisions

The PTTO algorithm introduces a trust-sensitive interaction mechanism that models nonlinear relationships, conditional mediation, and moderation effects while optimizing purchase-decision predictions subject to transparency and privacy-intrusiveness constraints to identify circumstances under which personalization enha...

Samuel Bradley Doe Gadekah, Joy Onma Enyejo · 3 citations
Open access 2022

Agentic Artificial Intelligence for Enterprise Data Governance and Decision Support Through Secure Retrieval Augmented Generation Across Microsoft 365 Information Environments

The increasing volume, heterogeneity, sensitivity, and distributed ownership of enterprise information within Microsoft 365 environments have created significant challenges for data governance, secure information retrieval, provenance verification, policy enforcement, and evidence-based organizational decision support....

Nunayon Richard Avoseh, Joy Onma Enyejo · 0 citations

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