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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Juan Martín Ireta-Sánchez

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Open access Sep 2026

Artificial Intelligence Adoption in Established Women-Led SMEs: A Multiple-Case Study of Competencies, Barriers, and Business Process Applications

The findings reveal that participants identified strategic-planning and management-control knowledge, resilient leadership attitudes, and social intelligence skills as recurring competencies associated with AI adoption into business activities, while also describing limited AI readiness as a constraint associated with...

Juan Martín Ireta-Sánchez, Mariam Berkatsashvili · 0 citations

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