Green Supply Chain Management and Performance: Roles of Agility, Resilience, and Big Data Analytics
Green supply chain management has emerged as a key strategy for manufacturing firms seeking to balance environmental responsibility and economic performance, particularly in emerging economies. This study examines how green supply chain management practices relate to perceived environmental and financial performance in Mexican manufacturing firms, considering the mediating roles of supply chain agility and resilience and the moderating role of big data analytics capabilities. Data were collected through a survey of 270 manufacturing firms in Mexico and analyzed using partial least squares structural equation modeling. Findings indicate that green supply chain management is positively associated with both performance dimensions. Supply chain agility and resilience partially mediate these relationships, while big data analytics capabilities strengthen the association with environmental performance but not with financial performance. The results clarify how sustainability initiatives operate under enabling organizational capabilities in an emerging economy context.