This paper aims to systematically review and reframe the concept of city branding through the integration of functional, symbolic, and experiential dimensions, while embedding Islamic marketing values. It explores how the incorporation of tawhid (oneness), ihsan (excellence), and amanah (trust) enhances the authenticit...
H. Monoarfa, A. Nurasyiah, Juliana et al.· KASTA : Jurnal Ilmu Sosial,...· 0 citations
Corporate universities have become a recurrent reference point in debates about how organizations build human capital, yet the term carries two largely disconnected meanings: a firm-operated learning-and-development (L&D) institution and a critical shorthand for the corporatized, managerialist transformation of higher...
F. Sembiring, J. Sojanah, Juliana et al.· Human Resources Management a...· 0 citations
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