Open access
2026
Understanding the Behavioral Intention of Generative AI Among Art and Design Students: An Integrated Framework of Self-Determination Theory and Technology Acceptance Model
Although the Technology Acceptance Model (TAM) has been widely used to explain users’ adoption of technologies, its explanatory power in creative disciplines such as art and design remains constrained. This limitation arises mainly from the neglect of intrinsic psychological factors associated with creative engagement....
Junhui Sun, Juming Shen
· IEEE Access · 0 citations