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Open access Aug 2026

From Appraisal to Action: The Associations Between Frontline Employees’ Challenge and Hindrance Appraisals of AI-Related Work Uncertainty and Service Innovation

The widespread application of artificial intelligence (AI) in electronic commerce platforms has profoundly reshaped frontline employees’ service patterns, psychological experiences, and innovation behaviors. This is especially salient in electronic commerce, where AI systems have made human–AI collaboration a defining...

Xiumei Ma, Junxi Lin · 0 citations

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