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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Justin Siljeur

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Open access Jul 2026

Activate, legitimize, embed: enacting generative artificial intelligence adoption in small and medium-sized enterprises

A three-phase process model of GenAI adoption enactment in SMEs is developed, which complements TOE with bricolage to explain how structural conditions are operationalized through micro-level “making do” practices in resource-constrained contexts.

Justin Siljeur, Niklas Schulte, Dominik K. Kanbach · 0 citations

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