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Author

Juthy Atifa Akter

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Review Open access Oct 2026

Data Privacy Concerns and Consumer Engagement with AI-Enabled Global Digital Platforms in Bangladesh: The Mediating Role of Perceived Trust

This study examines how data privacy concerns shape consumer engagement with AI-enabled global digital platforms in Bangladesh and tests perceived trust as an intervening mechanism. The study responds to the rapid normalization of data-intensive platform services in an emerging digital economy, where privacy concern, t...

Jannat Mst. Tahsina, Juthy Atifa Akter, Akter Sraboni et al. · 0 citations

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