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Open access Aug 2026

Enhancing E-Commerce Customer Satisfaction: A Multi-Method Approach Using Sentiment Analysis, IPA, and PGCV

The advancement of information technology has enabled rapid expansion in e-commerce, establishing one of the platforms as a leading company in Indonesia. Subsequently, the authors name the e-commerce platform as XZ to preserve the anonymity of the research subject. This research intends to evaluate consumer sentiment r...

M. Maulana, K. Amar · 0 citations
Open access Oct 2026

Determinants of sustainable purchase decisions: Environmental awareness, halal considerations, and consumer behaviour in an emerging economy

This research explores various factors that affect decision-making regarding sustainable purchases of environmentally conscious and halal-certified personal care products in Indonesia, specifically focusing on cosmetics, skin and body care products. The study aims to comprehend the cognitive, normative, and behavioral...

Muhammad Fahrul Basri, K. Amar, S. Mangngenre · 0 citations

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