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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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K. Arun Kumar

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Review Open access Aug 2026

Digital Marketing in Agribusiness Enterprises: Capabilities, Market Access, Platform Power and the Conditions for Performance

Digital marketing has moved from a peripheral communication activity to an increasingly consequential component of market access, customer relationship management and channel strategy in agribusiness. Yet the evidence is fragmented across agribusiness, agricultural economics, information systems and small-business rese...

B. Sheshagiri, T. Priyanka, Zahid Ansari et al. · 0 citations

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