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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

K. G. Hemalatha

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Jul 2026

AI-Driven Personalization in Financial Product Marketing: Enhancing Customer Engagement and Conversion Efficiency

This chapter proposes a conceptual model that integrates AI personalization technologies, behavioral finance principles, customer journey mapping, and ethical data governance frameworks to demonstrate that AI-driven personalization is not merely a technological advancement but a strategic imperative for financial insti...

K. G. Hemalatha, A. R · 0 citations

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